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Basics that are anything but.

Unbuttoned with Lindsay White, designer and founder of Lot801

We love the story of how the Salt Lake City mom launched her business, with both a newborn at home and a full time job. In Lindsay's own words:

"I live in Salt Lake City, Utah with my husband and three year old daughter. I'm owner and designer of Lot801. I design and hand make fashionable clothing for the unorthodox family. Our specialty is designing children's clothing that appeals to both the child, and the fashionable mom. I graduated college with a major in Business and a minor in Graphic Design. I wasn't really sure what to do with this type of degree, so I did what every college graduate does after graduation… I took the first job I could get. I worked in the water filtration industry and had quite a successful career climbing the corporate latter. Although, I always struggled with working for someone. I wanted to call the shots, I wanted to make the decisions and I wanted to be the one who says what direction the company should go in.

After 5 years, I realized it was time for me to go after my passion and become my own boss. I always pictured myself in the fashion world, as a child I would sketch designs of dresses and new outfits in my journal. I knew I had to start working my way in, otherwise, I would never be happy. When I found out I was pregnant with my daughter Allie, now 3, I was so excited to dress my little minnie me. So I did what every excited mom does, go shopping!!!

I was so bummed out when I went to the department stores and all I saw was pink & purple, butterflies, flowers, etc. I wanted to dress her like me, in something I might wear. I wear black often, you can imagine how difficult it was to find clothing for a baby girl in blacks and neutrals, it was IMPOSSIBLE. This is when it all came to me. I really feel like everything fell in my lap from here. I immediately came home to my computer and finally was able to put my graphic design skills to use. It literally poured out of my brain, tons and tons of designs.

I found a manufacturer to produce my fabrics with MY designs and had them shipped to my house within a matter of weeks. I was thrilled to see my designs on fabric and couldn't wait to get to work. There was only one problem, I had never really sewn before. I mean I took a sewing class in high school and made a few baby blankets in my day but I had never sewn a pair of leggings, a scarf, a beanie or a headband. But if there is one thing I am good at, it's research. I researched the hell out of it and watched too many videos to count. I wasted about 90% of my first batch of fabric until I had become a master at sewing.

I'm not going to lie, it was hard, I mean really hard… did I mention I did all of this while holding my full time job? Yes, the first year of my business I did at nights, when my daughter went to sleep, and on weekends. There were times I wanted to give up, was it worth it?

I just wasted most of my savings on my fabric, the fabric I learned to sew with and wasted most of. What kept me going was my customers. I had built quite the following on Instagram and seeing photos of little kids in Hong Kong and Australia in my clothes really made everything worth it. I never knew something could excite me so much. My followers loved my designs and would write the sweetest comments on every post in my feed, this is what made me realize I had to keep going. I was so passionate about it. And if I knew one thing about myself, it was that I'm a damn hard worker and when I put my mind to something, I do whatever has to be done to finish the job. So I kept going.

Fast forward to today, I now have two seamstresses that work for me and I will be hiring an assistant here shortly. I quit my job last week… yes, last week! Lot801 is my second child and I believe in it so much that I decided to take that leap. I couldn't grow this amazing business of mine if I was focusing most of my time on something else right?

Lot801 is the best decision I ever made. My soul has never felt so satisfied. I can't wait to look back 5 years from now and see how far I've come. "

AMEN! We can't wait to follow your journey, Lindsay. Well done!

Unbuttoned with... Lindsay White
Style icon: Victoria Beckham & Gwen Stefani
Favorite heroine: Rosa Parks
Dream lunch date: Sophia Amoruso
Favorite cliché: If your dreams don't scare you, they aren't big enough
Personal motto: If I can get through what I've already been through, I can do anything
Idea that changed your life: You attract what you put out there
Always trying to improve: Myself
Most envious of: my husband, he has all the patience in the world
Most inspired by: Music
Fashion item you would ban: plastic flip flops
Favorite piece in your wardrobe: Via mustard trench coat
Biggest extravagance: Traveling
Can’t bare to spend on: A purse
Irrational fear of: The dark
Brains or beauty: Brains
Audrey or Katharine Hepburn: Audrey
Jennifer Lopez or Lawrence: Lawrence
Diamonds or pearls: Diamonds

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2 comments


  • @Jackie Olsen – thanks so much for your comments. I completely agree – Lindsay White is incredibly inspiring. What a lucky girl her daughter is, not only is her mama a role model, but she’s also going to have an amazing wardrobe for life. :)

    lindsay narain on

  • I personally know Lindsey. She is a vibrant, hard working young woman, she has had extreme circumstances in her life n she is determined to b a success ! Her daughter is always dressed in the cutest designs. Lucky girl, she has her own designer and it is her mom! Continue the great work Lindsey White. We love your designs here in Utah.

    JAckie OLsen on