A large dose of creativity, impeccable communication skills, flexibility, ability to work on a tight deadline and a bit of chutzpah.
All qualities necessary for survival in the advertising game. And incidentally, all traits that belong to many women I know. Yet some how, the advertising industry is still a boys club. Peggy Olsen would have us believe that women have risen to power within the field but sadly, this is just not the case. In fact, 97% of executive creative directors are men.
Meet Jennifer Parke, the Executive Creative Director at the aptly named shop Tiny Rebellion. A woman who is most certainly doing her part to change that last statistic.
As the Executive Creative Director of Santa Monica based, positive change ad agency, Tiny Rebellion, Parke helps purpose-led companies disrupt their industry while positively changing the world. Current high-profile clients include TrueCar and Bolthouse Farms, among others.
Growing up with an art director father, Parke knew she wanted to follow in his footsteps at the young age of 8 years old. As soon as she was able, she landed a job at a graphic design studio in Chicago creating mechanicals and setting type by hand. By the time she was 21, she was an art director, and since then has never looked back, quickly moving into the role of creative director at various agencies across the country. In 2011 she joined Tiny Rebellion as Executive Creative Director.
With many awards to her credit, Jennifer is most honored to be part of the 3% of women Executive Creative Directors in the world of advertising.
Unbuttoned with... Jennifer Parke Executive Creative Director, Tiny Rebellion
Style icon: Twiggy
Favorite heroine: Eleanor Roosevelt
Dream lunch date: A sandwich sitting on a big slab of granite in the woods.
Favorite cliché: Putting my ducks in a row.
Personal motto: Embrace change. Follow the light.
Idea that changed your life: Watching water and the flow of rivers to inspire how to deal with emotions and life.
Always trying to improve: ways to inspire humans.
Most envious of: I'm not into envy.
Most inspired by: Art and design. Trees, Rocks and Fire. Anything that creates beauty and light.
Fashion item you would ban: studs, buckles and big hoop earrings
Favorite piece in your wardrobe: T-shirt and boots
Biggest extravagance: 1963 LandRover and fireplace in my bedroom
Can’t bare to spend on: 99cent items
Irrational fear of: Peach fuzz touching my teeth
Brains or beauty: Brains
Audrey or Katharine Hepburn: Audrey
Jennifer Lopez or Lawrence: Lawrence
Diamonds or pearls: Emerald