Forget socks and sandals, until recently there was something far more abhorrent creeping back from the fashion recesses – the bum bag. With no irony intended, the bum bag looks like its taking another tour on the fashion ferris wheel, elevated from functional tourist staple to a hip-toting regular on style aficionados from SJP to RiRi.
A 90s throwback item dredged up from the fashion hall of shame, the gaudy Nylon hip hugger is the latest unexpected reincarnation to get an image overhaul. No longer a humble fanny pack or bum bag, we welcome in the newly baptised belt bag.
Dismantled and taken back to basics by established fashion curators like Céline and Chanel, the simple belt bag is in the midst of a runway revival. Sporting a glam new look in a range of luxury fabrics and contemporary shapes, the belt bag has had a modern makeover, proving more haute globetrotter than smelly backpacker.
More than meets the eye, belt bags may just seem like another fashion-fad to wash through the ranks, but think again. More than a simple accessory, belt bags boast duality as a fashion-hack, craftily creating a waist or accentuating hips under the guise of a fun waist accessory. Recently hailed as the yummy-mummy must have thanks to its functional, on-hand design, the small waisted bag is seeing even the most stubborn fashion purists clipping in for fall.
Now establishing its own fan-club front row and curbside, chic and feminine silhouettes can be adapted for a multitude of looks from the red carpet to casual daytime. Slung together with a pair of low rider jeans and a chunky rib knit, choose a belt bag in a rich, structured leather to give definition to your outfit (we love the Marc Jacobs Cris bag). Dressed up for work or play, the Elizabeth and James suede belt bag in burgundy gives an added touch of elegance. Paired with a simple tuxedo pant, ankle heels and 'love affair' Hepburn silk shirt, this ensemble is a subtle salute to style in rich vineyard reds.
Adding new meaning to this year's interpretation of hipster cool, however you choose to personalise this 90s vintage heirloom, strap in with confidence and show no mercy, rocking your latest design decoration in situational dressing for the modern day urbanite.