Just when we thought we'd got a handle on this season's dominant catwalk trends, there was a rumble in the proverbial fashion jungle. With the style elite turning their backs on established prêt à porter in lieu of creative street style, the media has been bubbling with utterings of a totally irreverent trend that gives the proverbial middle finger to organised fashion this – Normcore.
Thanks to the rise in street style photography, the curb side has become the new catwalk, with fashion houses looking to us for inspiration. Dubbed ‘anti-style’, Normcore has spread like wildfire through the fashion ranks, becoming the androgynous trend of choice for style supernovas like Cara Delevingne, Alexa Chung and Man Repeller’s, Leandra Medine.
Inspired by trusty wardrobe staples and detail-free design, Normcore has become an inherently divisive trend embracing low-key basics like discreet denims, anonymous plaid shirts, unidentifiable trainers, plain tees and trademark free accessories. A decidedly 90s influenced trend with not a hint of a logo insight, think organic twills and luxurious blends like cotton, cashmere animal hair and silks for your winter warmers and sartorial staples for autumn.
VAUGHAN Hepburn shirt
Simple, discreet and to the point, the Lion in Winter Hepburn shirt from VAUGHAN is a style staple perfect for the understated beauty of the Normcore trend. Staying true to the luxurious, stylish and high-luxe undertones dominating the street-influenced trend, this white silk shirt is an elegant yet iconic lust-have for this season, and many more to come. Versatile and easy to wear with seasonal separates, wear it on its own or with a thin soft cashmere crew neck when the bad weather closes in.
SEA Washed-denim overalls
An iconic 90s throwback must have, the curbside fashion pack can't get enough of the classic denim dungaree. Crafted in a fine pre-washed light denim, these SEA overalls with detailed zippered pockets are the stand out piece for clinching this all-important non-trend. Worn with classic elegance, roll up the straight, slim leg to create a roll cuff and flash these style statement Francesco Russo D'Orsay leopard-print calf hair heels that add a touch of bite to this casually contemporary ensemble.
Jason Wu Camel Hair Coat
A timeless classic that transcends fast fashion, the classic trench coat in a simple winter beige is a seasonal essential whether or not you decide to join the anti-fashion tribe. Worn buttoned up with a tighly cinched waist, this Jason Wu camel hair trench coat exudes a fine elegance, masking the defiant undertones worn beneath. Paired with this alluring Rag & Bone Wool Fedora and sensual J.Lindeberg Black Patent Python Envelope Clutch, pop your collar and head into the deep of the night with this mysterious and enticing outfit that veils are far more counter-culture ensemble hidden underneath.
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