In a world where down is up and up is down, wardrobe wanderlust has inspired a new form of designer that defies the status quo. With a fast track fashion following that ironically contradicts her anti-hero approach to seasonal attire, Rejina Pyo is the fashion world’s worst kept secret.
A moniker spreading its influence far and wide, the young MA graduate is grinding fast fashion to a halt with capsule collections that stop the everyday street styler in her tracks. Plain, simple and packed with colour, her bold reinterpretations on forever essentials has instilled a couture mindset in the sartorial hunting pack, creating thoughtful and flawless pieces worth investing in.
A humble debutant in the cluttered world of high-luxe, her small and intimate showcases and slow fashion collections have become the ideal antidote to mega-brand madness. Showcasing a quietly confident selection of looks inspired by the modern muse, her pro-perennial attitude has captivated some of the style circuit’s biggest stars.
Un-swayed to part from her core principles even when the online luxury giant, Net-à-Porter came knocking, SS17 shows were resplendent with her newly available designs that were showcased not on the catwalk, but in the front row. Cultivating an ever evolving fan club, Rejina is proving that the classic runway concept is obsolete, using the modern woman as an unexpected gorilla marketing tactic that has sent the world of fashion off its axis.
Whilst the young designer might shy from the limelight, her colourful and concept driven designs have become some of the most snapped pieces of the season, with the likes of Kate Foley and Pandora Sykes leading the pack with bold printed separates and paint box bright statement pieces.
A collection fit for the doomsday books, if this is fashion’s new direction, we’re ready for the ride! One particular piece that had us throwing caution to the wind (and our Amex bills out the window simultaneously) was this balloon sleeved marigold day dress. Reminding us of her conceptual graduate edge, this ladylike design draws influence from dressing up box kitsch and vintage museum show pieces.
Playing on her penchant for old and new, the VAUGHAN girls have styled this rich English garden hue with resolutely retro overtones. Adding a touch of schoolyard chic to this fit n’ flare silhouette, our classic Hepburn white silk shirt adds a strong secondary colour way to this eye-popping statement style. Worn buttoned up with a stiff starched collar, our preppy preppy silk shirt adds a taste of formality to a playful yet impactful design.
Styled with throwback white leather boots from futuristic French chic purveyors, MM6 and the IT bag of the season from J.W Anderson, all that was left was to add a single piece of chunky jewellery to really hone our street chic talents.
More than just a must-have Rejina Pyo’s delightful designs swim upstream, returning to an age of elegance without losing sight of the future. Join the Pyo posse – while stocks last, bien sûr!
Pictured: VAUGHAN Hepburn shirt in Lion in Winter, Rejina Pyo marigold dress, JW Anderson pierced bag, Maison Margiela white Tabi boots
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