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The Holiday Sale Is Here!

Friday Find: Edie Parker basket bag

silk shirt styled for a summer picnic

If you go down to the woods today, you’re in for a big surprise… Clad in ruffles, gingham and toting woven baskets, the teddy bear’s picnic has a new location this summer – the street.

Channelling the storybook allure of runway narratives, this elegantly innocent trend takes with both hands, borrowing from Wizard of Oz theatrics and a 70s urban edge to create a seasonal trend that is equal parts fashion and fancy dress. One iconic piece that has evolved from functional household item to must-have statement style is the basket-weave bag aka the picnic basket.

An IT bag first showcased by the reigning queen of cool, Jane Birkin, the rattan bag has quickly become this summer’s semaphore for high-luxe holidaying. From city escapes to beach retreats, the great and good of style are returning to their grandmother’s old faithful for a look that blends old skool allure with the whimsy of an artisanal classic.

An aesthetic too cute to resist, tablecloth prints and twee accessories have got the style set all in a flutter. Celebrating the lighter side of seasonal style tropes, what started as a neo-bohemian beach to street look has launched into a fully fledged trend takeover, segueing between shoreline tribes and inner city vanguards with strong support on both sides of the fashion coin.

Embraced by front row tastemakers like Alexa Chung and Lucy Williams, this basket tote from Edie Parker encapsulates the trend sentiment into one compact hold-all. Lovingly crafted with a traditional weave inspired by the Sunday market stall and still big enough to transport the essentials in style, this 21st-century picnic basket has been lovingly lined with a baby blue gingham check and satin ribbons for added innocence.

The perfect style revival that makes us feel all nostalgic, we couldn’t help looking to Birkin for inspiration, working a pair of bootleg jeans and our classic Cassie bow blouse into the mix.

The ideal ‘adulting’ approach to nursery rhyme styling, we love the way these kick flare jeans hug in at the waist – adding a ruched, full effect to our pure white silk shirt.

Playful yet altogether practical, this natural woven basket bag is perfect for any style setting. Work the kerb with a pair of pretty frilled block heel sliders and angular frames to bring this look into an urban context.

Grounded by a blend of washed denim and quirky accessories à la Man Repeller, this look might seem like a fairytale affair, but its subverted street appeal makes it the ideal pretty and powerful combo for today’s discerning dresser.

Pack away your stern sartorialism and join the party girls, the teddy bears are in town!

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