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How to master that vintage look (sans mothballs)

white silk shirt styled with bomber jacket

Ever grumbled under your breath ‘they don’t make ‘em like they used to’ whilst sifting through the rails at your local strip mall?

Well if vintage chic is your thing, but smelly second-hand stores aren’t, then you need to get acquainted with Staud.

Celebrating a sense of nostalgia with perfect fits and beautiful silhouettes, the LA designers behind the bespoke vintage experience believe that the era of elegance shouldn’t be resigned to the history books.

More than mere reproductions, Sarah Staudinger and George Augusto’s vision for fashion started like all good ideas, with a one-of-a-kind, life-changing IT item – in the wrong size, of course. Vintage lovers with backgrounds at the exciting e-commerce outfit, Reformation, they decided that it was time to cut the hype and give women what they really wanted, vintage glamour in sizes that fit like a glove.

A hard ask for the former fashion director and commercial consultant with no experience at the sewing machine, the pair got together to re-inspire a collection of timeless staples – with the modern muse in mind.

Bringing a 21st-century attitude to the ageless art of tailoring, this new straight to consumer service gives all the first class creativity of a couturier, with all the affordable pricing of a prêt à porter brand.

Artfully minimalist with a directional nod to bygone classics, each season pays tribute to a different time, with carefully draped designs that can be reworked to suit your silhouette. Offering a selection of pin-up influenced looks that shrug off the fast-paced world of high fashion, investing in heirloom has hit a new apex and they're so beautiful, you’ll want to pass them down to your daughters.

Scouring through their high-summer selection, we couldn’t take our gaze away from this silken pyjama top/bomber jacket with detail toucan embroidery.

The ideal outfit topper that adds a touch of Pink Ladies allure to this tropically adorned design, we’re wearing it over another equally stylish separate, the Hepburn silk shirt in Lion in Winter.

A simply soft pairing of lazy louche statement pieces that blend fashion and function, we love the way these two items complement each other with just a touch of Riviera allure. Take a leaf out of Staud’s SS17 lookbook and wear our VAUGHAN classic in a belly-grazing front tie.

Styled with a pair of love worn high waisted jeans, Staud’s accessories have as much online fame as their ready to wear – with this macramé leather bucket bag taking pride of place on our lust list since it launched this spring! Styled with a pair of retro-fabulous leather clogs from Chloé, this look ticks all the boxes when it comes to authenticity and contemporary appeal - topped off with a pair of cat-eye frames for added oh la la!

A collection of well-fitting styles that guarantee to stand the test of time, Sarah Staudinger’s concept is the catalyst for a new wave of made to measure brands. Bringing a touch of high-class customisation back today’s staple pieces, get ready for the wardrobe revolution and invest in classic yet contemporary collections from STAUD.

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