Shopping cart

Thank you for a wonderful 8 years. The online shop is now closed.

The Buzz: 5 micro trends for July

5 micro trends for July

1. Hedonistic headscarves:

Protecting your hair from the sun’s harmful rays has become just as important as your skin. The stylish way to shield your locks from chlorine, U.V, perspiration and sun cream is the humble headscarf. Miles more fashionable than a swimming cap and infinitely versatile, a selection of silk scarves is the ideal packable practical that can be worn from take off to landing in a myriad of different styles. We’re channelling our inner Onassis this summer and pairing a printed scarf with her signature oversized frames for added celebrity-shy style notes.

2. Oriental accessories

Ditch the kimono, high summer is all about taking your accessories around the world in 80 days. Starting our pan-global tour in the east, unexpected additions are getting the Royal Ming treatment as high luxe and high street vanguards celebrate the land of the rising sun with a selection of striking embroidered designs. Inspired by retro 90s references intermixed with luxury adornment, our new crush item comes from an unlikely source, Mango. We love the way these amber-orange platform wedges tick all the boxes when it comes to summer statement style. A high wedge with a satin lace up design, we can’t help thinking that Louis Vuitton’s resort collection could have used a pair of these origami-esque heels.

3. The Alexa effect

Unless you’ve been living under a rock, you’ll know the name Alexa Chung by now. The Brit-pop golden girl that has collaborated with every known designer from homegrown family retailer, Marks & Spencer, to Italian mega-brand, Gucci, Alexa launched her own long-anticipated brand, ALEXACHUNG, and it was everything we expected and more. Part grunge-girl part prairie-princess; her dressing up box of cute tees, retro denim and vintage-inspired dresses celebrates a singular sense of style with a kooky, pick n’ mix attitude to fashion. Inspired by a pan-global lifestyle that borrows from English traditionalism and American thrift shop chic, her first collection has gained serious sold out status thanks to its affordable, relatable and authentic Alexa allure.

4. Gala Gonzalez

Hit refresh on globetrotting style and take a lesson in lazy louche from the international icon, Gala Gonzalez. An American-born, Spanish-bred socialite that spends her time fleeting between holiday destinations, her curated retreat looks are all you need to pack this summer. From casual city breaks to unforgettable desert island resorts, this girl has got beach to street styling down to an art. Working with an array of statement accessories, figure-fooling silhouettes and urban basics, her suitcase rotation offers the everyday dresser a chance to re-create her stunning looks with whatever their budget will allow – plus, there’s nothing like trawling through Gala’s feed to get you in the holiday mood, too!

5. The little white dress

When it comes to the cardinal rules of wardrobe essentials, there is one summer switch-up that is all too easily forgotten – the little white dress. An innocent seasonal alternative to the seriousness of the LBD, the LWD is a lightweight shoreline favourite that’s ideal for wearing on your way to the beach or bumming around in a pair of jeans and leather sliders for a simple Sunday market vibe. A cool cotton must-have that has been reinvented with a nightdress-type feel, textured lace inlays and ruffles galore make it a fuss-free day to night casual that’s style-proof even if it’s not stain-proof (hold the mustard).

Older Post Newer Post