1. D.M.C crafting
They say that handmade is the original high luxe, and when we’re talking about couture, the seamstress’s secret weapon is D.M.C.
The go-to brand for embellishment in the world of high fashion, the French atelier is renowned for its meticulous approach to design and decoration, establishing itself as the haberdasher for style and good taste. Inspiring creativity with every stitch, D.M.C is showcasing the potential of needlepoint with a summer-long giveaway of FREE embroidery patterns.
Now yours for absolutely nothing, the heritage brand is celebrating its 271st birthday with a collaboration project #dmcthreads that teams up with progressive adornment artists like Gulushthreads, Kitch ‘n’ Stitch, and Cozyblue to create 1000 unique designs for you to try at home.
The thimble is the newest trend piece for SS17 – you heard it here first…
2. No Bra Club
Join the ittie bitty titty committee and celebrate your cup half full with this summer’s viral beach brand, The No Bra Club. Creating a collection of branded tees with serious sold-out potential, this little-known brand is about to break through as the southern hemisphere’s favourite female label. Bringing you uncensored aesthetics and a large side of all-girl sass, their cropped cotton tees are the perfect statement piece for the girl that’s got the goodies to go bra-less. We’re styling them with a pair of low slung denim overalls and some pool sides for an outfit that champions mini mammeries!
3. Slick Woods
Could you wear a bike wheel on your head and still look cool? Nope. That’s because you’re not Slick Woods. Making the likes of Kendall and Bella check their career rear-view mirrors, Slick is the rebel-minded rap star with a mouth just as badass as her street style.
Giving the fashion world a fresh dose of urban realness, Slick has become the anti-IT girl that isn’t afraid to tell it like it is. The poster child for brands like Yeezy, Fenty, and now Moschino, her personal style channels 90s MTV cool with just a hint of Lil’ Kim sex appeal. BBF’s with our girl, Adwoa Aboah, Slick is looking for trouble, and we can’t wait to see what kind of mayhem she brings backstage this season!
4. HADES handknits
Hate conventional knitwear, or just the idea of winter in general? Us too. But, we’re ready to make an exception this year with some French fancies courtesy of HADES, the young label helping us fall in love with seasonal separates again.
Inspired by our favourite brooding novels, the young knitwear brand is all about wearing your heart on your sleeve and style in your heart with Francoise Sagan’s iconic memoire, Bonjour Tristesse.
Proving that the classics never go out of style, this selection of soft touch essentials lends a touch of idiosyncratic charm to cold weather layering, making the transition into AW17 a little bit easier on our endless summer souls.
5. The waterproof wardrobe
Spread the word, the bather is the new basic. Forget what you learnt about capsule collections, what the eternal traveller won’t tell you is that the perfect resort look lies in the art of deception.
Wearing a form-flattering one-piece swimmer is the stylish way to make any outfit work. Worn for the beach with a retro silk scarf and cat eye sunglasses – or with a pair of high waisted palazzo pants on your way out to explore the city, a hardworking all-in-one is an ideal way to get style on a shoestring – and more room in your suitcase for souvenirs…