For the under budget trend tracker, PFW is an indispensable source of inspiration.
Turning a blind eye to the models, designers and celebrity favourites all flown in for the occasion, grass roots French girl dressing has gone viral. Surpassing a multitude of fashion capitals on the realway scale, Parisian chic is now an everyday affair, with urban dwellers posing for as many action shots as the professionals.
Ideally suited to the style rich and cash poor, PFW is becoming the ultimate destination for clinching that ‘see now buy now’ allure. Emulating an off runway irreverence that blends current fashion headliners with fripperies finds and heirloom statement pieces, couture classicism still courses through the veins of fashion’s premier locale.
Eternally underdressed and endlessly fabulous, your average Parisian was brought up with Serge in their heads and high-luxe in their hearts. An unrelenting parade of exceptionally simple ensembles, even when the curtain closes on PFW, style never stops in the city of love.
Walking along any nondescript quartier in the capital can feel like a lesson in dressing. From the ‘bobo’ banlieues of Belleville to the marbled facades of Grands Boulevards, Paris is a city of two halves, split between the next gen attitude of brash breakthrough brands like Vetements, juxtaposed by the defining elegance of Dior decadence.
A sonnet and a rock song all rolled into one, break with tradition and celebrate the real style tribe with VAUGHAN's tribute to Paris’s cheap and chic aesthetic.
Totally unintentional yet always fiercely feminine, Parisian style starts and ends with a lazy lust for casual and comfortable wardrobe essentials. Shelving the Petit Bateau stripe in lieu of a more contemporary prints and patterns, forget the bikes and the baguettes, this is power dressing for a new generation of kerbside millennials.
Swapping in shocks of colour to spice up the monochrome monotony, this androgynous chic ensemble hits right at the very heart of European street style today.
Pairing forever pieces with fun fashion add-ons, the Hepburn silk shirt from our core VAUGHAN range is the perfect mid-season separate for any fashionable occasion.
Worn pristine with these vintage-esque straight fit jeans, this relaxed outfit is a pick n’ mix of smart and casual with a preppy twist. Worn with this all-season boyfriend coat with textured lapels, this mid-weight design is a refined, hard working design to see you through the seasons in style.
These shocking paint box yellow heeled loafers and textured crocodile tote, this look gently tips its hat to runway trends without losing its flawless kerb appeal. Topped off with a mysterious felt hat and a lick of red lippy, this anti-frow melange champions the investment ethos that every stylish Parisian woman worth her salt holds dear.
Forget the hype and get back to basics with this nouvelle vague of contemporary streetwear classics.
Pictured: VAUGHAN Hepburn white silk shirt, McQ boyfriend coat, RE/DONE vintage relaxed cropped jeans, Bill Blass high heeled loafer, Karl Lagerfeld tote, Olivia Burton watch, Saint Laurent fedora, Charlotte Tilbury lipstick
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