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White shirt Wednesday: puffer power

silk shirt layered under puffer jacket

Taking that duvet day dynamic to a whole new level, winter coat mania was punctuated by one statement style we could all get on board with – the puffer coat.

Once resigned to life as a 90s ghetto fabulous sidekick, this season has seen designers and street stylers alike embrace sleeping bag separates - with OTT quilted coats popping up in collections across the fashion sphere.

Bridging the enigmatic gap between fashion and function, the puffer coat is the perfect alternative to straight talking silhouettes, offering a playful and performance driven outlook on sensible outerwear. Traditionally a sub-zero essential coveted by polar explorers and mountaineering legends, the classic padded jacket has been revived with a not-so-practical appeal and oversized proportions for extra front row allure.

Ideally suited to braving the urban sprawl in style this winter, the great and the good of fashion’s elite showcased designs that pushed downy decadence to its limits, with the likes of Balenciaga, Alexander McQueen and Marques Almedia all making their mark with tog-tastic designs that really brought the lazy louche trend home to roost.

Honing their apres ski aesthetic, Instagram sensations and street style favourites are championing an alpine approach to winter wear, embracing the call of the wild with gritty inner city styling. A pick n’ mix free for all with strong outdoor attitude, supercharge your pre-ski wardrobe with rugged staples and all-weather wear packed with an endurance allure.

Straddling the smart/casual divide, weekend wear is defined by a character forming coat. Blending textured separates with loud and proud designs, we couldn’t think of any traditional mountain wear expert more suited to the sports chic challenge than Moncler. With strong roots in French ‘haute luxe’ and on-piste action, this safety yellow goose down puffer jacket boldly reinforces the double diamond slope style seen on and off the snow.

Worn with a classic light silk shirt from our core collection, this Hepburn button up is the perfect antidote to high-viz aesthetics, offering a touch of feminine allure to this mildly masculine ensemble. Styled with rolled hem boyfriend jeans for an overtly relaxed off-duty vibe, this simple yet effective pairing of opposites gives cold snap styling a fresh new edge. Paired with contrasting thick tread walking boots for added action-based attraction, this volume rich yet elegantly subtle ensemble gently hints at dominant runway trends without getting too carried away.

Finished off with some polarised low-profile frames and a handy leather clutch, this colour pop ensemble blends everyday favourites with strong front row essentials, offering a multi-purpose approach for street to piste segues this season!

Pictured: VAUGHAN Hepburn shirt in Lion in Winter, Moncler down coat, TopShop boutique boyfriend jeans, Kenzo suede boots, Balenciaga clutch, Yohji Yamamoto sunglasses

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