Statement pieces, sometimes it all can get a bit too much.
Sure, we’ll happily lay down some serious cash on a classic winter coat and a timeless pair of boots, but would you really splurge your rent money on a multicoloured mac or a micro bag that’s only big enough to store your bank card?
For the large majority of fashion fans, the answer is quite confidently "no".
But where to turn when you demand champagne style on a sparkling wine budget?
The answer lies in a new wave of collections from retail favourites that are picking up the slack where high luxe leaps ahead. Filling the sartorial gap with affordable looks that complement current trends, mid-level materials, daring yet endlessly wearable silhouettes and investment knitwear have become the defining factors for big sister brands that are all too happy to service our insatiable appetite for looks for less.
One brand increasing in popularity around the sartorial steno pool is Ganni, the cult Danish brand that’s officially the source of this season’s hottest item – the frock dress.
A nostalgic design available in an array of hamper chequered patterns and prairie floral prints, it’s all about outfits with a sense of irony this season - and Ganni is the go-to brand for front row insiders and everyday aficionados alike.
A distinctive look seen at Copenhagen Fashion Week, recreating a street style snap from runway stars like Adwoa Aboha and Jeanette Madsen has never felt so foolproof.
Whilst we may not understand their affinity for value-pack tube socks or ugly duckling ‘dad’ trainers, we do share their appreciation for the overdress.
Worn in a similar style seen at the Ganni SS18 show, the frilly frock is the ideal layering substitute that contradicts the sweetness of its longline allure.
Taking a page out of the European’s style bible, we’ve paired this bijou printed midi with a pair of rough cut black denim jeans and our iconic Cassie pussy bow blouse.
Tied in a dramatic Ascot knot over the high ruffle collar, we love the way this silk separate adds extra FROW allure to an endlessly versatile silhouette. Thanks to its elasticised panelling, this Ganni dress can handle extra layers underneath and its ruffle sleeves can be pulled up to reveal more of our stunning white silk bow shirt.
Styled with a pair of chunky-heeled black boots and an angular tote bag, this comfortable combo can be mixed and matched throughout the season. Keep all the elements on hand and switch out jeans for patterned tights on bluebird days or double down with a lightweight merino turtleneck and menswear overcoat for added protection against the weather ahead.
Whilst not all brands are created equal, Ganni is proving that you don’t need a six-figure salary to achieve that quirky off-duty look. Dress up your Scandi-cool purchase with our editorially on-point Cassie blouse, or take a look at our range of striking seasonal colours for more runway to realway inspo…
Shop the look